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CINEMATIC WEB MOVIES
Future Prosperity is a company which offers its customers a unique opportunity to escape the
'rat race' and join their Associate Prosperity Programme. In addition to producing a full 30
minute presentation explaining this programme in detail, DIGITALmotion also created
a short 'Sting' designed to spark the curiosity of potential Associates. This uses both
emotional and inspirational themes to encourage the viewer to consider their future.
BEYOND FLASH MOVIES
For many years Flash was the tool of choice for simple website animations. However, with bandwidth limitations no longer a major concern, most modern Flash movies are actually created using software designed for TV and film output. At DIGITALmotion we have several years experience using industry standard products such as Adobe After Effects and Cinema4D to create high quality cinematic web movies. We then encode the completed movie in the most appropriate format for our client’s needs – Quicktime, Flash movie (FLV), MP4/H.264, etc.

PRODUCT/SERVICE TEASER TRAILERS
Video is one of the most effective mediums for marketing on the web. If you’re launching a new product or service, a properly marketed high impact product trailer video can drive huge numbers of visitors to your website. Unlike an explainer video, which covers the finer details of your product or service using simple visuals, a product trailer should stick to the big picture. In fact, the less detail the better. The trailer should take the viewer on a thrilling ride, creating intrigue and emotion, and leave them begging for more. Everyone who watches your product trailer should feel compelled to visit your website to find out more.
DOES UNIQUE CONTENT + MASS POPULARITY = VIRAL VIDEO?
Viral videos achieve large viewing figures through Internet sharing, typically by email and social networking. However, much of this success is usually the result of a carefully planned marketing campaign - the trick is not how many people see your video, but who watched, and what was the impact?

Although viral videos can vary in terms of style and content, they generally follow similar rules. They're short and to the point, they target a specific niche audience, and most importantly, they create a powerful emotional response in the viewer - laughter, surprise, shock, enlightenment, etc - something you just have to share.

 

 

 

EXPLAINER
VIDEOS
HIGH IMPACT
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CINEMATIC
WEB MOVIES
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IDENTS
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THEATRE PROJECTION