The client was launching a new circular saw on the UK market and wanted to showcase its main advantage over similar products - the ability to cut through most materials without changing the blade. We developed a high-tech animation which was used to attract attention to the product in DIY stores throughout the UK.

The clip was also repurposed for use in a TV advert, an email marketing campaign and their website (for which we also produced an interactive 3D model).

RETURN TO PRESENTATIONS PAGE