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ISN'T A CORPORATE IDENT' JUST FOR THE BIG COMPANIES WITH BIG BUDGETS?
Widespread use of Macromedia Flash has made animated logos a fairly common sight on the Internet. However, the quality of the animation may be compromised by Internet bandwidth considerations, and the limitations of Flash as an animation tool. Whilst DVD does not suffer from the same restrictions, allowing much more creative freedom, the specialist skills required to develop at this level can often prove very expensive. Professional branding is a powerful marketing tool which has traditionally only been available to larger companies with the resources to create high quality visuals for viewing on any medium.
However, it is now possible to strengthen your identity and presence in the marketplace without spending a small fortune. Today's technology makes the design and production of high quality corporate Idents a much more affordable option.
BIG AMBITIONS, NOT BIG BUDGETS
DIGITALmotion offers companies of any size the opportunity to
create an animated Ident' for use on TV, DVD or the Web. Our
2D and 3D compositing and animation skills ensure that we can
develop
an eye-catching and memorable visual that can be repurposed to
meet the restrictions of the viewing medium, without diluting
your brand.
eCARDS AND VIRAL MARKETING
A very popular method for reinforcing your company brand amongst your existing
client base is to send a periodic email. However, this should only be sent to
willing participants, and given the current deluge of junk mail most inboxes
receive,
even
willing participants are likely to delete mail that doesn't catch their eye.
With an animated eCard you have scope to create something that your clients can
actually
enjoy viewing, maybe even look forward to. Even
better, they may forward it to colleagues, thereby spreading your brand name
for free! This is the essence of viral marketing - the voluntary distribution
of your marketing message. |
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